Friday, July 13, 2018

Marketing Mix Modeling

Marketing Mix Modeling: Marketing Mix Modeling is the practice of using historical sales and marketing data to understand the impact of different marketing tactics on sales and then forecasting the impacts of future strategies. This type of analysis is especially useful when preparing marketing and advertising mixes that have positive impacts on sales and revenue.
Their are a lot of courses offline and online that provide courses around analytics and more specifically retail analytics, I would suggest you google for such institutes near you.

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